How Kew’s experts authenticate your plant products

Royal Botanic Gardens, Kew

I worked with Damn Fine Media as the main art director for this project. As such I was in charge of designing thumbnails and planning the visuals (shown below), as well as animating the final video.

The video examines how scientific experts at Kew authenticate products which claim to contain plant extracts by comparing their botanical “fingerprint” with the plants in the Kew collections.